2005, rickatech
The contents of this reasonably short document can mean the
different between an idea that flounders and one that flourishes.
Document Format
Executive Summary
Company Overview
- Business Mission Statement
- Corporate Goals and Objectives
- Corporate Values Statement
- Corporate Vision Statement
Business Environment
- Market Trends
- Market Segment Growth
- Buyer Behavior
- Competition in the Segments
- Industry Forces at the High End
Company Description and Strategy
- Growth Strategy
- Competitive Advantage
Action Plan
Financial Review